#10 Transform Your Business into a Funding Magnet: Expert Insights from Growth Strategist George Mayfield

Intro: 0:13

Ready to get the inside scoop on equity funding? Tune in to TDJ Equity Funding Insiders podcast for an in-depth look at what it takes to access financial capital and maximize your investments, from experienced professionals, including bankers, underwriters, loan officers and industry experts, as they share their unfiltered stories and valuable lessons on securing funds.

Jacquelyn Jackson: 0:47

Hello everyone and thank you for coming to our podcast. This is TDJ Equity Funding Podcast Insiders podcast. Sorry about that. I am your host, jacqueline Jackson, and today we're actually going to have a really great guest for you all to talk to my guest host, so you all to listen to. He's bringing something that I think, as businesses, you need.

Jacquelyn Jackson: 1:10

As some of you all are aware, the podcast that we have. Because we're loan brokers, we see some of the problems that a lot of our businesses have when they come to us, some things that we have to stop because we can't help you because you don't have certain things in place. So what we're trying to do is not only give you insights of what you need to do for us get money, but we also want to help you with your business so your business will be ready to receive money. So, with that said, I guess that we have today is George Mayfield, and he's actually a strategist growth consultant. Okay, he's from Texas and so he's coming to visit with us to talk to how he can help businesses. So let's start out, let's welcome him and for our show, thank you for coming, george.

George Mayfield: 1:54

Thank you so much for having me. This is great.

Jacquelyn Jackson: 1:56

I am excited we want to start off because, like you know, you and I have talked before about how businesses are lacking the knowledge of what they need to do to be successful, because a lot of people, especially with COVID, they started businesses and now, with a lot of strikes and stuff going on, people are really looking to start their own business.

Jacquelyn Jackson: 2:13

Yeah and one thing all businesses need is money. But I think what people think that getting money is a guessing game. And as a loan broker, we're here to tell you it's not a guessing game either you're gonna get it or you're not, based on how you look in the story. So, having you alone because they don't relate if they have a growth strategist or something what you're gonna talk about what we see is that it actually prepares them and make them more fundable if they have that set up in their company. So that's why it's important we want you to come today so you can talk to our listeners about what you do and how you help the business qualify for loans.

George Mayfield: 2:49

Yeah, absolutely, and again thank you for having me here and we've had some really good conversations actually about that and just to talk to the listeners a little bit more. You know what we do is as Framers Consortium is. We are a fractional C-suite of advisors that help the business owner and help guide them and direct them, and you know, the first thing that we do when we bring in a client is to look at their company, where they've been for the last you know three years or so, where they are now and where they want to go, and a lot of times they can't really answer those questions. We kind of have to help them out, right, and that's fine. But once we do that, we know what they're, what the companies are really good at and what they're not so good at, and then we help them to fill in those gaps, and so a lot of times what happens is they need funding in order to close in those gaps, and so we try to help them to look more attractive to banks and different you know financial institutions.

George Mayfield: 3:48

You know whether they even be grants or whatever it is, so that you know whoever they're asking for money. You can say you know, do you have a plan for putting this money in a place is actually going to help your business grow, and can we feel good about that? Is that going to make your business strong enough where you can actually pay us back, you know? So it's very important to be able to enunciate what you know exactly what you need, why you need it and what it's going to do to affect your business okay, so, exactly so.

Jacquelyn Jackson: 4:17

Basically, what you're saying is that you give them some type of guidance getting toward the money, but you also give them guidance after they receive the money. Absolutely right, and that's something I think. Again, I don't think entrepreneurs know this type of service is really out here because it's so confusing. So let's be honest, we all need to. We all realize there's a lot of stuff we've been here with on a day-to-day basis, all kind of new stuff that's coming out and we like, oh, here we go again. So what happens?

Jacquelyn Jackson: 4:43

I think we miss as business owners, we may miss some things that are really good for us to do for our business, because we don't know or we're busy. So what we're seeing here, this is nothing that's new what he does, but I think it's new to people understanding, and I like the way George and his team has put it together to simplify that, basically, whatever you need, starting out with your company, and whether you've been in it for 10 years, you've been working it for years, they are a resource to come to, to keep paying you out where you could be lucrative and, at the same time, you can receive money. So, with that said, give us an example of where having what you do has helped a person to actually wind up results of getting money by having your type of business attached to them.

George Mayfield: 5:30

Yeah, so we've worked with clients before and that needed to implement some sort of systems and processes that come from an operations background, and that's kind of where we started. The company was framework consulting and we really just focused on you know operations, and so in doing that, a lot of times we would work with those businesses and find out that they have other providers, and so those businesses have reached out to you know bookkeepers or you know HR people or whoever it is, and we never really meet those people and then. So what we saw was that there was a gap in that in ourselves. So what we're able to do now is bring all of those companies in together for that business owner, and that really helps them to stay more organized. It helps them to understand what's going on in their company. It helps us to fully help them.

George Mayfield: 6:17

So imagine, you know, if you go to a doctor and you might have some specialists, if you only ever saw those specialists and those specialists didn't talk to each other, you know you'd be spending a lot of money and and each one of those specialists may be recommending something that they may not recommend if they knew what that other doctor was recommending. So what we are is more of that. You know sort of that general doctor that it comes in and, you know, gives you the referrals to go out to these specialists, Exactly, Exactly, and it really just helps them to stay on top of everything and it helps us to help them, you know, march towards their main goals.

Jacquelyn Jackson: 6:53

Right, and that is a wonderful, great analogy to look at it as you guys being a PCP, because I think what we do as business owners is that we don't even know a connection need to be made. You know, and I hadn't realized that, like I said, we I've been talking to you alone, with some others and we're finding out that connection is really important because even in our company we do that, because when you do not talk to each other, that's hand on parts of the business, then there's going to be a non-cohesive nips that's not going to be there.

Intro: 7:24

Yeah, period.

Jacquelyn Jackson: 7:25

And we just think in business, we don't have to do that Now. This is what I want to say, and I know you probably agree with it the way we did business 20 or 10 years ago is not the way it's being done today.

George Mayfield: 7:33

Yeah.

Jacquelyn Jackson: 7:34

So, when it comes to the technology and for, as you, keeping the businesses where they can be a part of that and still grow, how do you guys help them to navigate from where they used to be to what they do now? How do you do that?

George Mayfield: 7:46

Yeah, so getting them from what they used to do to where they do now, you know that's what our C-suite is there for, right. So we're all experts in our own discipline. So our C-H-R-O, for instance, she is up on all of the HR laws, like there's new laws, you know, because of COVID, all kinds of laws you know that are happening every year and you know she's going to stay on top of that because that's what she does, that's her expertise you know, and as an operations person, you know I knew when I was helping people before we created Frameworks Consortium, you know I knew we needed job descriptions right and I can say you know, we need a job description in place.

George Mayfield: 8:21

It needs to look like that here's some free templates from the internet, but that C-H-R-O is really going to know a lot of what that company needs in their place to make sure that they have the right team. Same could be said for the C-I-O. They know what sort of technologies, what mixture of technologies, is going to help this company in the best way. Now, when we all work together as a team, we can come up with a really good winning plan for that company.

George Mayfield: 8:43

Now, a lot of times whenever people are not talking so you mentioned that we talked a little bit about that before I was actually talking to one of my client's bookkeepers for the very first time the other day and as an operations consultant, we were helping them to implement a system in their company that talked to their QuickBooks and would be able to pull inventory items for projects into this system so they could see how much they're spending on equipment and labor and all of these things, and we finally had a we're able to have a meeting with their bookkeeper and we found out that their bookkeeper has already been trying to clean up their chart of accounts for the last year.

George Mayfield: 9:23

But their bookkeeper is coming at it purely from a tax oriented perspective. They want to get that chart of accounts set up so that whenever they file taxes they make it easy for them and makes it look more attractive to the government and I'm sure it makes it more attractive to banks as well. But what's more attractive to banks is to look at that operational chart of accounts and to see sure you may be filing your taxes this way and it helps you to get the best tax rates. But if you are able to look at your books and see how you're doing operationally, and especially if you're doing well, you're going to be a lot more attractive to somebody that's trying to lend you money.

Jacquelyn Jackson: 10:05

And that's true, because, as a loan broker, that's what we look at. We look at the financials and we have to tell people. Many times what you turn in for taxes may be different, a different view of what a lender is going to look for. And the only way you're going to know that, if you bring people in, they can guide you, and it's not. You bring on a CPA and they're going to do everything that you taught my doing. So we definitely want you all to understand everything we're talking about.

Jacquelyn Jackson: 10:27

You need is not a CPA that can do all of that. That's not what they do. That's why it's important to meet these guys. Like I say, like your PCP, your main doctor you go to first and then they'll get all those specialists and bring them into you so you can make a tillage and choice of what you want to do. Now, I think that's what, like I said, one thing I think that's really good about with your companies, because you look at everything of going on with them and see that's what I don't think a lot of our listeners and entrepreneurs know it's available that they can come to you and you could start that plan for them so they don't have to be out here by themselves. Is that basically how you work? So how does that relationship grow? Or how is it with you and your clients when it comes to helping them do everything they need to do? How does that work?

George Mayfield: 11:10

Yeah, so again, talking a lot about like a doctor. If you are just you and I, we might go to the doctor once a year, maybe even once just every couple of years, and the first thing we do when we go in and see that doctor is they're going to take our blood pressure, they're going to weigh us, they're going to take a couple of measurements on our body, but we're not getting that done every day. Right, we might be stepping on a scale ourselves, but maybe I know I don't but if you're an athlete, if you're an athlete, you've got that doctor coming to you every single day. They're taking your weight, they're looking at your muscle mass, they're looking at all of these things. Why do they do that? It's because an athlete is making money with their body. Right, it's very important to them and it's very important to whatever team that they're working for is that they are able to perform in the best way that they can, and your business is an athlete.

George Mayfield: 12:04

You're there to perform, and so you should be looking at these measurements on a daily basis, on at least a monthly basis, and what we do is we help them to monitor those KPIs. We're looking from all of those different perspectives, whether we're looking at how satisfied your employees are, how often they're dealing with IT issues, what your finances look like on a monthly basis. A lot of business owners they'll just look at their bank account once a month, or maybe even a daily. You know like what is, what is my revenue coming in, how much money am I spending, and that's the only KPIs that they look at.

Jacquelyn Jackson: 12:36

Right.

George Mayfield: 12:36

And that's just not a good way to run a business if you truly want to perform.

Jacquelyn Jackson: 12:40

Right and understand that KPIs are like key performance indicators, and if we're mentioning anything to you guys that you're not familiar with, that's indication, you need to call. You need to call them because these are things. Whether you know it or not, they are needed in order you to perform well in business and that's what people have to understand. Whether you know what to do or not, it's being done and it's going to be judged whether you get a loan or not based on what you've done. So just because you don't know that I'm going to get a loan and say, oh, you didn't know this, I'm going to get you a million dollars. That's not happening.

Jacquelyn Jackson: 13:13

So it's best to get with someone like George, his company, to kind of guide you starting out on this, and you don't have to know everything. A lot of us in business we think we have to know a certain amount of stuff before we can talk to anybody. And no, you don't, that's what you all afford. You're more comfortable. So, when it comes to getting funding, I mean specifically, how would having you on board help them to get that funding Exactly?

George Mayfield: 13:37

Well, you know, that's actually happened in several cases with our clients, because a lot of times, like the business owner doesn't even know how to talk to their banker, they don't really know how to talk about.

George Mayfield: 13:48

You know what systems that they're putting in place. You know, I'm putting in an ERP. I don't even know what that is, you know, but we're able to come in and say you know what we're going to do is we're going to put in this system and it's going to be able to help us to understand what their inventory looks like. It's going to help us to understand, you know, what their movement looks like. It's going to be able to help the company make better decisions on what they need to buy from manufacturers because they know they're going to sell it. It helps them to identify trends and things like that. So we can help the banks, you know, and the businesses by, you know, just talking and walking them through what they need that money for and how we expect the banks are going to get their, you know they ask those questions what are you using the money for?

George Mayfield: 14:28

Absolutely Well a bank is a business, you know. They're not just there to say, hey, I got money. Just, you know, I just got extra money, I'm going to give out. Right, they're a business, right, and, as you imagine, if you're, you know, if you have a son or a daughter or even just an employee that says, hey, you know, I want, I want $100 to invest in myself, you're going to say, well, what are you going to do with this $100? Right, and they better have a good answer, or you're not going to do it.

Jacquelyn Jackson: 14:52

Right, and that's how it is with the banks. I think people don't think like I have to tell folks. The banks, the lenders, ask you questions. They pretty much already got the answers to. They just want to see what you're going to say and how much you know. So when I said you didn't have to know anything to reach out to George, you don't, because he's going to help you, he's going to educate you. But when you do it alone and go into a bank or to a lender, then you're going to have to know your KPIs. Okay, you're going to have to know those numbers. Now they may ask it in a way that may not say KPI, but if they say, well, let me see your profit and loss statement and they go and look at your operational expenses and what you do it and how it's your net, they're figuring out already what you look like. So that's what I'm saying. So it's important for you to know what the banks know in order for you to get the loan. And that's where you guys come in, because you're educating them on everything they need to know in order to get the loan what they need to look like and what you need to look like after you get the loan, how you're going to pay the loan.

Jacquelyn Jackson: 15:46

A lot of people will call us and you know, the first day they say I said well, how much money are you trying to get as much as I can get? Oh, that's not the way that goes, because what we have to do is what you qualify for and I don't think they realize. That's why we said our team said it was so important to get you on our podcast because people need to understand. They need you in order to get this money, to understand it and get more. Now you may get hold on. Let me say this Some people get $20,000, $30,000. But when you bring in I call y'all key performance guys you bring in a growth consultant guy that works with you on your key and growing your company, you can get not only more money, but you can get more money over time as much as you need it, because your business is going to sustain it and show it Right.

Jacquelyn Jackson: 16:33

So, that's what I think is a good point. So what would be some, I guess, what would be one of your most advice that you can give business owners today when it comes to funding?

George Mayfield: 16:44

And you know we've kind of already touched on this, but the most important advice that I would give to any business owner is that you are not alone. There are people like myself that are out there to help you, and within my organization, we're always bringing in vetted service providers that do the work. You know, we're working with bookkeepers, we're working with lawyers and just any service that a business might need. And then not only are we just, you know, referring you to somebody that we like you know that we like to have a beer with you know this is, we're referring people in that their mission and culture, their values match our clients. So there's many, many different ways to provide bookkeeping services, for instance, but you know, we match the ones that match our clients the best so that they hit the ground running. They speak the same language, they know what's going on, they come in there and they yep we know what's going on here, We've seen this before and let's hit the ground running. And then we all work together as a team.

George Mayfield: 17:42

So the biggest, biggest advice I can say is you know, don't have the ego to think that you have to do this all alone. Just put yourself in a room with other people that have better skills you, as a business owner, are really good at whatever it is you started your business to do Right, and you know it's probably unlikely that you started a business that helps other businesses, Right, so you know, and if it is, eat your own dog food, right, Right.

Jacquelyn Jackson: 18:10

Right, that's a good way to look at that. So we're basically what you're basically saying is just to get help. Don't sit there and don't get it, and I and I know what you're saying when you talk about, like, people with different needs, that they need and you all can give it to, which is a custom. I consider custom because, like you may have a client that have and you correct me from wrong like they, they may have technology issues.

Jacquelyn Jackson: 18:32

In other words, they're doing a lot of stuff that's manual, that could be automated or how they got it now with stuff is, I guess, with rapid they're connecting with automation and all that stuff, but I know you all bring that to companies where it benefits and is more profitable for them to have. So I guess what I'm saying too is you know, my takeaway that I get from it that I think is important for them to know is that you need to understand your business, and if you don't understand your business, you need to go and learn your business. And that's what you guys do, cause you work with those different elements already. You just partner them up with the clients that need certain things before them.

George Mayfield: 19:12

Right.

Jacquelyn Jackson: 19:12

So basically you're just a counselor that can come talk to you and work this thing out on everything their business, on growing and everything and in turn that works for us because we're able to give you money if you show that you are set up like that.

Intro: 19:25

You know.

Jacquelyn Jackson: 19:25

So that's what's important, and remember you all, we're all talking. We're talking today mainly of what you need to do with your business in order for you to be fundable. You don't have to guess at it and pray for it, throw it on the wall and hope something. Stick with this application. You don't have to do any of that. All you have to do is get with someone that can help you set your business up, or look at your business and see what you need and what you don't need. Am I correct? And that's how you all do? Absolutely. So how do they? Any recommendations as far as for our listeners for more information about your industry and about you guys? Like I said, definitely want to talk about your book.

George Mayfield: 20:01

It's what you want.

Jacquelyn Jackson: 20:02

So if you would give us some enlightening on that a little bit, yeah.

George Mayfield: 20:05

So I wrote this. Frameworks for business success. This book is, you know, took me about a year and a half to write, but it was. It was kind of a labor of love, because I really want to get this message out to business owners. And you don't have to call me I don't know how many consultants was coming here and say that you don't have to call me, get this book and just read it. You could do it yourself, but you're going to need help, because that's what this is all about is that you cannot do this alone.

George Mayfield: 20:32

And even if you are a really, really good, you know I keep using bookkeepers. I like bookkeepers. But you know, let's say you are a really good bookkeeper and you started a pool cleaning business and you want to keep doing your books. So that's fine, that's fine. But you know, like we talked about before, doing your taxes is different than you know filling out paperwork for a bank or being able to explain or look at KPIs to your bank. And if you are a really good bookkeeper, are you also really good with your IT? Are you also good at making sure that your emails that you're sending out to potential clients are making it to your potential clients because you have your email set up. You know just all of these different things Are you good at? You know training up employees right.

George Mayfield: 21:08

You can't be good at everything right, so you just can't do it alone. And this book has, you know, several chapters in it, basically on all the things that I thought were the big frameworks that a business needs to operate, and these are a lot of things that you know. Most business owners don't have an MBA. You know a lot of business owners haven't even worked for a corporation or, if they have, they haven't seen. You know all the different departments and how it works, and so I do have that background and you know I come from a background. Also, you know, I grew up in a small town, working, working with you know entrepreneurs that were, you know, welders. I had a cousin that cut horses, which doesn't mean what you think it does.

Jacquelyn Jackson: 21:47

What does that mean? We need to explain that.

George Mayfield: 21:49

Yeah, that's, it's like racing horses Okay, like Texas racing, because.

Jacquelyn Jackson: 21:53

I like horses.

George Mayfield: 21:56

Yeah, so I've worked for small businesses before. I've, you know, was in the military, I saw how big operations work. And then went to college, got my MBA, learned, you know, from books, from people like Michael Porter and you know just all of those, you know frameworks that they teach you and the MBA. And then I started working for corporations. And then back to small business again, because that's really, really where my heart is. And then, when I started consulting with them, I thought you know these, these business owners have you know what I love about small businesses? It is the backbone of our economy. It is, you know, and I predicted last, you know, about two years ago, whenever COVID was was hitting. My prediction was that there are going to be a lot more smaller business and small businesses going to play even more of a role in our economy, as corporations are no longer relying on full time employees, full time departments. They're starting to let go of these employees, let go of these departments, outsource this, outsource that, and so who's outsource? Who are they outsourcing to?

Intro: 22:56

They're outsourcing to small business right.

George Mayfield: 22:58

And so if, if you're a small business and you're a, you're an IT company and and you're just working for the mom and pop little shops and that's fine, but you know these corporations are looking to hire you Exactly you know. And how can you scale from from working with residential to the mom and pops, from scaling from the mom and pops to being able to work with a corporation? You're going to have to show the corporation to how you're operating and how you're improving and how you're going. You know what your plans are to improve your company so that you can serve them better. They're going to be looking at your company just like they were looking at their employees several years ago.

Jacquelyn Jackson: 23:34

And a lot of that comes in a form of a RFP. Now what RFP is basically a proposal for this? If you have ever went, please just go look on up. Do one for the airport, anybody. The RFP is so darn thick and technical. If that don't tell you, you don't know what you're doing. Just read it. It will tell you that. But I'm just saying no, I'm just playing.

Jacquelyn Jackson: 23:54

So what I'm seeing is that you can help them to prepare where they can look good for corporation because they are beginning business off our helps. And you're right. A lot of more people are a lot of more people are getting into the entrepreneurship and everything right now, but with their own. Understand the technology and what's happening now. In order for you to stay in business and to be successful, you're going to have to wind up a face in all this for your prank work. Whether they come to you or not, it's out there and you need to. We're giving you a resource to come to where you can start to help and we're talking about if they start off as a small business. You can still work with them and you're going to help them to grow as they grow. So he's not looking at you coming with all these people. Just come yourself and make the phone call, Email us. You can definitely know that. You know our email is tdjequifundinginsiderspodcastnet. You can send us an email and reach out to us and we'll definitely get you with George so you all can kind of get with them, because these are things that you need if you come into us for money.

Jacquelyn Jackson: 24:56

Now let me say, if take a minute to say on our side, when people come to us, they have brought us financials that are not correct and when I talk to them about it, they don't even know how to correct. So it gets to go back to the CPA, which we'll wind up eventually getting some correct ones. But this is what I tell them. I'm going to tell my owners you must know your own numbers. Okay, cpa is just there to prepare your Texas before it's your strategy, how you're going to save and what you're going to do. That's a different way to look at that. Okay, and this is where they come in with and what I think I love about their group that they have George has, where you're not going to be paying extra for the same thing or paying double.

Jacquelyn Jackson: 25:41

That's what I'm saying yes, because sometimes we're at business on. We're paying for stuff, that we already paying for stuff. Yes. So he comes in and kind of help you and give you a guy and it's any size business, am I correct? Just get the phone call, just call him, you know, so he can kind of start helping you there. And it helps us as loan brokers and all of us appreciate him because he gets you together where we can go and get you approved faster. So that's why it's important we want to bring him onto the show to let you know this service and this entity is available and it's out here You're not by yourself and that you can just contact us or contact George. Like I said, we have this information as well for you guys, so you all can kind of be in contact with him. So to round up what we're doing today, is it any final words you think that you would like the listeners to know?

George Mayfield: 26:30

Well, you know, like you mentioned, like I, have a heart for, for everybody, even if you're a solo, if you're a stay at home mom and you're a photographer, like you're running a business just on the side.

George Mayfield: 26:41

Well, even if we're thinking about doing the business, thinking about it, you know go to my website, frameworksconsortiumcom, scroll all the way down to the bottom and you'll see some tools. So we've got different things there. If you're in Dallas, we'd love to connect you with some networking events. I have a lot of different tools that I use, you know, for for company promotion or to run your business. Like. These are the tools that we like to use, so we like to give that information out to people. So, even if you know we're not a good fit to come and work with you, we do still like to, you know, give you a resource and be a resource, yeah.

Jacquelyn Jackson: 27:16

Okay, okay, good, all right. So you're saying, no matter what, just give you a call just to talk. I mean, if you can help them, you help them. If you can't hear directly where you can, and I like that. I like that Georgia direct you where you can get help, instead of oh, I can't help you and hang up. I love that part about you because you do, you are connected and you have a lot of partners that work within your suite, but you also help people that you can help by giving them just information as well.

George Mayfield: 27:40

Absolutely.

Jacquelyn Jackson: 27:40

So see. So you guys, we have no reason for us not to make the call. We should make the call and we definitely want you to do that. We do understand again. What we brought into you all guys today was bringing in, uh, Mr George to come in and talk to you about getting that appointment with him. Hopefully it's not with him, with someone like him. Okay, that can help you with your business. I just don't want you all to think that you can continue to do business off your hill.

Jacquelyn Jackson: 28:05

You really need to get professional help, especially when you start talking about the money and stuff. So we're looking at, like I said, the loans that we've done. I mean people went from 300,000 to 1.7 million, but people they had their stuff together, you know, and that's where that came in. A lot, A lot of them was dealing with where they were told they're going to get this much money and we show where they can get more. Because once they got with people like George, they were able to add the value and help them get all their key indicators in place that when we did the financials and they did all that, it looks so good that the lenders were like, yeah, we can fund this one.

Jacquelyn Jackson: 28:40

So that was a difference and that's just my story of a difference of not having your sort to help with a client compared to when they're by themselves. So it did make a difference because the client had some indications that he'd already worked with his consultant on and had showed him the framework and that's why it was easy for him to pull all this out of for his hospital company. That was awesome. So that's why I know we are glad to have him on the show. We want him on the show because he's bringing something that business owners are not naturally aware of, so we do want to thank you for coming.

Jacquelyn Jackson: 29:14

Thank you for having me here, hey anything else you think that you would like to say to the listeners. I know you told them about your website and we're going to put your website up right because you gave us a website, so we'll have that on where you guys can have that as well. And then the book. We'll also put this they can go to your website and order the book.

George Mayfield: 29:31

Yeah, my website. It's on Amazon. Barnes Noble, your local bookstore. Let me support your local business right. So go to your local library and ask them to stock it. If you don't want to buy it, oh, you can do that.

Intro: 29:43

Oh right, you can do that yeah.

George Mayfield: 29:45

And I would recommend, even if you're going to get a consultant that isn't me, get this book, flip through it, even if you're not going to read the whole thing. I understand it's thick, right, I understand. That's how much information I feel like business owners should know. But even just flip through it. That way, if you do get another consultant, you can say hey, what about, what about this Right? And and you know, just to make sure that you can vet out your own, your own help right, Cause there's a lot of people out there that that are out.

George Mayfield: 30:12

You know, maybe they just bought into some franchise and they're like you know they're going to come in and coach you and they're not really. They don't really know really what they're talking to.

Jacquelyn Jackson: 30:21

There's business in a box, just say it yeah. And they sell it to you.

George Mayfield: 30:29

That's what it is. That's it, yeah, you know. So just be careful. I've seen business owners get into that sort of thing and they're and they're often some direction that you know they're. They're getting coached in some direction because the person who's telling them it hasn't been where they are Exactly. They haven't really looked at their business. They're trying to just sell them this and they didn't dig into your business. You know, uh, you know, you, would, you? You don't want to go to a doctor that doesn't check your vitals, right, you know what?

Jacquelyn Jackson: 30:52

I mean. So you basically said, like well, this book, you got a guideline. That's what we're trying to say, absolutely Something to start with, and I think that is great. So it's fame rose, frameworks for business success Okay, by George Mayfield. You wrote this book for real, I did, okay. He said for real, yeah, for real, okay. So I think you all need to go get the book. It's a guideline of what's available for you as a business period, and then they can also get in touch with you in here.

George Mayfield: 31:17

Yeah, I decided to want to get with you. Yeah, my contact information is here in the book as well. Okay, great, oh, great, well that is great.

Jacquelyn Jackson: 31:23

Well, I can say I want to thank you again for coming in. I have enjoyed it. I'm glad you came.

George Mayfield: 31:26

This has been a lot of fun.

Jacquelyn Jackson: 31:27

Thank you, and we would definitely want to have you to come back, you know, in a year to go on. The year to go back because we're going to actually make do a little bit more with the growth strategy for businesses, because we may have certain things going on that we definitely need you all to be a part of, and we're likely to be there for a certain occasion.

George Mayfield: 31:43

Okay.

Jacquelyn Jackson: 31:44

Thank you so much again, and also we want to thank you guys for tuning in to us today. We also want to let you all know that you can subscribe to us on any of your favorite podcast TDJ Equally Funding Insiders. Please subscribe so you can be in the know when we have some new ones coming up and we are going to be talking about some things that's really more in tune of again continuing to more of in tune of of you getting funding. We're going to continue that. Also, tune in to our YouTube channel, which is TDJ equity funding strategies, and that's on our YouTube, and definitely go there, because we have a lot of videos and tapes that are talking about this. This one actually be there as well, along with these, will give you resources and tools that's located to help you understand the funding world or how to get money for your business. Again, I want to thank you guys. Until next time you take care.